Video with book/41 minutes/1994/Closed Captioned
"Television now brings live testimony into our homes every day of the week. Very little of what we see and hear is really effective and much of it is boring. Why would you want to be like that?" Arch Lustberg
Media coach Arch Lustberg shows how to present testimony using simple techniques that the average person can master. "The function of testimony is to present information," say Lustberg. "I show how to most effectively communicate that knowledge to the audience by presenting, performing and finally, enlivening the testimony."
Shows before and after examples of audience members using the training from a Lustberg workshop. Recommended for anyone who appears before government bodies, presents material to friendly or hostile audiences and gives information to the media.